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DMA02/Cont Ed Class/D031 - Marketing Automation | Credits 0.00
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. In Module 2, the single customer view is introduced as it relates to cultivating leads. The module then covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. Loyalty programs are discussed and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm. Required: This online course is offered in partnership with MindEdge Learning. You will receive an email with login instructions a minimum of 1 day prior to your course start date.

Registration Type Continuing Education
Fees Tuition $139.00
Instructors Self Paced, Self Paced
Duration 3/1/2021 - 5/31/2021
Schedule Varies  12:00 PM - 12:01 PM;  Online, Online, Room ONLINE
Corequisites N/A
Credit Types CE Pass Fail
Class 20 Seats | 20 Remaining